Published: Sunday, April 30th, 2017
Chair blog: the importance of engagement
As the Chair of the Golden Jubilee Foundation, I know how important it is to continually engage with staff, patients and members of the public. In this blog, I want to talk about some of the recent success stories we have had and the different methods we use for doing this.
Our internal and external communications are handled by our Communications and Corporate Affairs Team; they are responsible for working with the departments throughout the Foundation, and making sure the key messages are distributed through media, our website, social media accounts, video channels, newsletters, leaflets, magazines and more.
Recently, the team were credited as one of the best in the country, picking up the award for “Best Use of Social Media” at the NHSScotland Communications Awards for their remarkable #Heart25 Campaign.
Aiming to raise awareness of advanced heart failure and highlight the difficulties faced by 45,000 patients around the country every year, the campaign reached more than 800,000 people, with 560,000 people ‘engaged’ to like, comment, share and retweet. To accomplish this, our team produced regular pictures, graphics and nine films which were viewed more than 500,000 times. It was even trending on Twitter!
While this was a huge effort from teams all across the hospital to raise the profile of the life saving work that we provide, the main ingredient behind its success was you! Without you sending in pictures, stories, reviews and well wishes, none of it would have been possible.
This was undoubtedly a one of a kind project, but is a clear demonstration of how important it is for us that we are continuing to adapt and find new and innovative ways of engaging with patients and the public.
By embracing new technologies as well as the more traditional communication methods such as leaflets, posters and direct mail, is something that we have made a concentrated effort over the last few years to good effect. Our most recent statistics (2016/17) have shown that through digital and social media we have engaged with a wider audience than ever before:
- Our combined Facebook and Twitter reach – the number of people who have seen or read our posts – was over 1.75M, a 320% increase.
- Our combined Facebook and Twitter engagement – the total number of comments, reactions, and shares/retweets – was over 31,500, a 249% increase.
- We maintained an average Facebook review rating of 4.8/5 stars. Out of 403 reviews, 365 people rated us five star, 23 as four star, 7 as three star, 3 as two star, and 5 as one star.
- Our website has on average 38,000 visits per quarter.
- Our Youtube Channel has now received 29,744 views: an incredible increase from just 3,000 two years ago.
- 24 ‘opinions’ were posted via the independent Patient Opinion website, with 92% of these being positive
I’m sure you’ll agree that these are great statistics for us but we are far from complacent. The Golden Jubilee is constantly looking for new ways that we can keep in touch with you. All feedback is valuable, whether positive or negative, and is the only way we can ensure we are continuing to provide the highest possible standard of service.
As we look forward to our expansion, now more than ever, we rely on your feedback and input to decisions around our services. We need you to help shape our plans for the future - to tell us what’s good, where we can do better and, more importantly, tell us in a way that suits you and your lifestyle. Sometimes you may just want to be informed rather than involved in what we’re doing and that’s absolutely fine too.
So you have a choice of your level of involvement. You can talk to us face to face, over the telephone or through our digital or social media channels. Equally, you can find out what is going on through all these channels too. It doesn’t matter what method you use, what does matter is that you are informed and involved if you choose to be.
To get in touch with our Communications and Corporate Affairs team:
- Phone 0141 951 5073/5195/5175
- email Comms@gjnh.scot.nhs.uk.
- Follow and engage on Twitter (@JubileeHospital),
- Like us, review and chat on Facebook (Golden Jubilee National Hospital)
Comment, view news releases and sign up to our regular newsletter on our website http://nhsgoldenjubilee.co.uk/